TIME
TIME
“TIME”
For fans of Mac Miller, Kota the Friend, Kid Laroi, Russ, and Rexx Life Raj.
SEPT 12, 2025
ALL STREAMING PLATFORMS
PRESS RELEASE
FOR RELEASE BEGINNING SEPTEMBER 5, 2025
Owae Releases “TIME” — The Perfect End-of-Summer Hip-Hop Anthem, Blending Joy, Melancholy, and the FLIGHT OF LIFE
Charlotte, NC — As summer fades into memory, Charlotte-based artist Owae delivers “Time”, a chill yet poignant hip-hop track arriving September 12, 2025, perfectly timed as the soundtrack to sunsets, goodbyes, and the ache of wishing summer would never end.
Following the late-night anthem “Think I Need to Catch a Ride Home” and the playful absurdity of “Dump Truck Trouble Bubble Double Wide”, Owae shifts gears with his most heartfelt release yet. “Time” pairs shimmering, sun-soaked guitar, angelic vocals, and a breezy beat reminiscent of Mac Miller, Kota the Friend, Kid Laroi, Russ, and Rexx Life Raj to capture the bittersweet feeling of a perfect weekend slipping away, when the party is over, the bags are packed, and the Uber to the airport is already waiting.
“I’m always living life to the fullest, chasing experiences and memories,” says Owae. “But even in the moment, its hard to escape the feeling that everything is slipping away. This song is about the moments that are impossible to hold on to, and the ache for just a little more time.”
“Time” stands as both a summer celebration and a melancholy reflection, a summer time sadness anthem to close out the season. With lyrics that move from champagne-soaked celebrations to quiet morning reflections, Owae captures the universal truth that joy feels fleeting, even in its brightest moments. “They say the days are long, but the years are short… Wish I could hit record, and have every moment stored.” It’s equal parts summer anthem and sobering reminder, the soundtrack to a Sunday morning flight home after an unforgettable trip.
As with his previous singles, “Time” is backed by a comprehensive campaign from Gold Rush Records, including:
A cinematic music video directed and produced in-house to mirror the track’s sunset melancholy.
A social strategy blending organic storytelling with targeted campaigns across TikTok, Instagram, and YouTube Shorts.
A Charlotte-based release event, gathering the city’s music and creative communities in celebration of Owae’s next chapter.
Ongoing press and playlist outreach, strengthening his reputation as one of Charlotte’s most intriguing new voices.
This release marks a turning point for Owae, proof that beneath the wild humor and party energy is an artist equally capable of depth, vulnerability, and timeless storytelling. It continues Owae’s reputation for pairing high-quality visuals with thoughtful narratives, proving he’s as versatile as he is inventive.
“Time” is available everywhere September 12, 2025.
STREAM “TIME”
Available Everywhere September 12, 2025
For media inquiries, interviews, or coverage:
📧 mgmt@goldrushrecordsnc.com
📱 TikTok / Instagram – @owae.mp3
UPCOMING RELEASES
october 3, 2025 // SINGLE // “I’ve Been Waiting All Day For Ya”
OCTOBER 24, 2025 // SINGLE // “I’M ALRIGHT NOW”
NOVEMBER 14, 2025 // album // “SCATTERBRAIN”
SOCIAL AND STREAMING STATS
LAST 90 DAYS
DEBUT SINGLE RELEASED JULY 11
125.2k views
30.3k accounts reached
1,892 interactions
45K VIEWS
27K VIEWERS
1547 LIKES
10K+ STREAMS
7K+ LISTENERS
588 SAVES/PLAYLIST ADDS
more about owae
Owae is a genre-blurring rapper, singer, and storyteller whose music lives between chaos and clarity.
Raised in the same DMV neighborhood as the rapper Logic and creatively reborn in New York City, Owae lives in a state of duality: part calculated businessman, part unfiltered creative maniac.
That tension doesn’t just shape his life; it shapes his art. His music reflects both sides, merging structure with spontaneity, clarity with chaos.
Influenced by visionaries like Tyler, the Creator and Childish Gambino, along with Post Malone, Kid Cudi, and Mac Miller, his sound blends sharp hooks with clever narratives that twist and unfold like short films.
At his core, Owae is a writer. He gravitates toward themes that anyone can relate to—love, doubt, ambition, identity—and then flips them on their head, adding irony, tension, or an unexpected point of view. There’s always an ironic twist or perspective that makes the familiar feel brand new.
Originally known as Owae in high school when he first built local buzz, he’s since evolved through multiple creative identities. Now, in his fourth life as an artist, he’s bringing his ambition and sharpened sound together to take the industry by storm and finally tell his story the way it was meant to be told.